SEO Process Improve Your Website Visibility In Search Engine
What is SEO?
SEO stands for “search engine optimization.” It is the process of affecting the visibility of a website in a search engine. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, etc.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Types of Search Engine Success Factors
There are three major groups covered by Search Engine which are the SEO Success Factors:
- On The Page SEO
- Off The Page SEO
Within each group are subgroups which contain one or more individual SEO factors with a specific weight or importance. Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated. No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
- On The Page Ranking Factors: On The Page search ranking factors are those that are exclusively within the publisher’s own control.
- Off The Page Ranking Factors: Off The Page ranking factors are those that publishers do not directly control.
- o Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.
Search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques. However, there are some techniques that search engines believe spam which could result in your pages receiving a ranking penalty or, worse, being banned from the search engines entirely.